Thursday, November 3, 2016

Plus Minus Zero Naoto Fukasawa

hi today i introduce a famous product designer Naoto Fukasawa.

well known as Plus Minus Zero Product.

he is born in Yamanashi Prefecture in 1956.
anc graduated from Tama Art University in 1980. 
after graduate he designed watch and micro electronic gadget in a Seico Epson.


since 1989 ~ 1996  he change his company to ID Two at san francisco.
year 1996 he come back to Japen.
year 2003 he separate from IDEO made his  own company Plus Minus Zero.


start of legend :)

don't need to add don't need to subtract that's reason why the company name is Plus Minus ZERO.

as you see his design is simple, it has no confusing curve or messy pattern.




his design is stick to the basics, some people doesn't like his work because of that but   i love his Product. 


thanks for watching~

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